Advertising and affiliate links
ProductPick is free to use. We are funded by commission on purchases made through our links and by clearly labelled ad placements. This page explains how that works and what it never influences.
Commission never affects the score or the ranking.
The score is calculated from the criteria points, the ranking follows the score, and no manufacturer or retailer can buy a better place in a comparison.
How we are funded
We have two sources of income:
Affiliate links
We work with retailers through the affiliate network Addrevenue. If you buy something after clicking a link to one of those retailers, we may earn a commission. The price you pay stays the same.
Ad placements
A comparison may have a paid placement at the top. It sits outside the comparison and always shows the product's real score and rank.
Nothing else
We take no money for including a product, for a higher score or for a better place. We do not sell products ourselves.
How affiliate links and ads are labelled
Links to retailers we work with are labelled Affiliate link right next to the buy button:
A paid placement at the top of a page is labelled like this, and always shows the product's score and rank in our comparison:
Links to retailers we do not work with carry no label. We earn nothing from them.
Which retailer we link to
If a product is in stock at a retailer we work with, we link there, even if that retailer is not always the cheapest. If the product is cheaper elsewhere, we show the lowest price we found next to the button, and the price assessment is always based on the lowest price. So you can always see the cheapest price we found.
Where two models are of comparable quality, we give preference to the one sold by a retailer we work with. Well-known reference models are included even when we earn nothing from them.
What commission never affects
- The score. It is calculated automatically from the criteria points using our method. There is no field where a score can be typed in by hand.
- The ranking. It follows the score.
- Our top pick. The model with the highest score comes first, wherever it is sold.
- The price assessment. It is always based on the lowest price we found, not on the price at the retailer we link to.
Our partners
Our partnerships run through Addrevenue. You can tell which ones they are from the Affiliate link label on the buy buttons. Read more about the network at addrevenue.io.
The rules we follow
UK consumer law, now set out in the Digital Markets, Competition and Consumers Act 2024, requires the commercial intent of a practice to be clear, and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code), enforced by the Advertising Standards Authority, requires marketing communications to be obviously identifiable as such. The Competition and Markets Authority's guidance on online reviews and endorsements says the same. That is why we label every affiliate link and every paid placement where it appears, and explain on this page how it works.
For advertisers
Retailers and brands can book the ad placement at the top of a comparison. It is always labelled Ad and shows the product's real score and rank. A score, a place in the comparison or a position among the models compared cannot be bought.
Interested? Contact the editorial team.