Editorial team
The ProductPick editorial team produces and updates every comparison. This page explains how the work is done, from the first source to the published page.
Who we are
ProductPick is published by Show Your Work AB and produced by a small editorial team. We sign our work as a team rather than as individual writers, because every comparison is a joint effort in which research, review and publication happen in separate steps.
We have not tested the products ourselves. What we do well is gather and weigh up what can be verified, and show how we did it.
How a comparison is made
- Selection. We choose models on sale in the UK that cover different price points and needs.
- Research. We read the manufacturer's product page, ideally the manual or data sheet too, at least one UK retailer page for price and stock, and independent tests and customer reviews. We only use sources we have actually opened.
- Criteria. Each category gets 5–7 criteria with weightings that add up to 100 per cent.
- Assessment. Each model gets 0–100 points per criterion. The score is calculated automatically as a weighted average on a scale of 0 to 10.
- Review and publication. A separate review checks the page before it goes live.
How pages are checked
The review is kept separate from the research and looks at, among other things:
- Facts against sources: spot checks on at least three products, always including our top pick.
- Invented details: any value that cannot be backed up is replaced with not stated.
- Plausibility: whether the points match what the text and specifications say.
- Language: no claim that we tested the products, no health claims and no long quotations.
- Links: whether sources and retailer links lead to the right page.
How we use AI
We use AI to gather and organise the research and to write the copy. The criteria models and every comparison are approved by a member of the editorial team before publication, and every page is checked against its sources. The score is not set by AI: it comes from a fixed formula applied to the criteria points.
Principles we never bend
Honest about our method
We never write that we tested a product. We report what the manufacturer, the retailer or customer reviews say.
No guesswork
If a detail is missing, we write not stated. We never make up figures.
Independent scores
Commission and partnerships never affect the score or the ranking. Read our editorial policy.
Contact the editorial team
Spotted a mistake or have a tip for us? Contact the editorial team.
Publisher
Show Your Work AB
- Address
- Heleneborgsgatan 50, 117 32 Stockholm, Sweden
- Company reg. no.
- 559420-1666 (Bolagsverket (Swedish Companies Registration Office))
- VAT no.
- SE559420166601
- editorial@productpick.co.uk
- Website
- productpick.co.uk